The only consistent aspect of social media is how many businesses do it wrong. Why is it a bad idea to rely on pre-scheduled tweets and posts? What’s the best way to engage—or not—with Facebook fans? What blog posts do people actually read? And where does email marketing fit in? With a thorough working knowledge of Facebook pages, Twitter (and management by Hootsuite), MailChimp and WordPress, I can develop a real-world social media plan that works best for you.