What’s the story?
When you hire me, that’s the first thing I’ll ask: What’s the story? No matter who I’m writing for or what I’m writing about, there’s always a story. The story might be food truck culture in Fort Collins, or why your customers need what you’re offering, or why I took my family to South Dakota. It might, and can, be anything—anything that matters to your readers.
I’ll help you bring out, and then zero in on, the story that matters.